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In this paper, we improve the efficiency ofÂ Koyuncu et al (2014)â€™s estimator of population mean of sensitive variable by replacing Traditional Randomized response technique with Optional Randomized response technique as suggested by Gupta et al (2014). The mean square error of proposed estimator is obtained, up to first order of approximation, and is compared with mean square error of various existing estimators theoretically as well as numerically.
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